University of Toronto

A Launch Video for a new Brand Portal

Inviting all of U of T to embrace the new Defy Gravity brand
Services: Storyboarding, Motion Design
Deliverables: 1 min video & 30 sec looping version

30 sec cut-down version, ultra wide ratio, used on Brand Portal homepage

CREDITS
Creative Direction, Motion Design, Additional Copywriting: Julian Brown

Client: University of Toronto Communications
U of T, Director, Integrated Content: Tina Boroviak
U of T, Senior Art Director: Laura Stradiotto
U of T, Senior Writer, Content Marketing: Alice Lawlor
U of T, Management: Melissa Dukovcic

More Projects

Cineplex - Hello Movies
A ‘Motion-First' Brand Evolution & Campaign
🏆
WWF
Thumb-stopping Video Posts for Wildlife
🏆
4 x 20 sec
Experience Husky
A Big-Screen Tradeshow Video
2 min
UofT School of Cities
An explainer series on housing + brand animations
2 x 2 min
The Feed Digests
Helping Youth Digest Politics & News on Social
4 x 2 min
This Bottle is Priceless
An Explainer on Recycling Technology
🏆
1 min
Flight: How Does It Work?
A Brand Film
🏆
1 min 15 sec
F*ck Your Office
A 'Moving' Design Conference Talk
🏆
10 min
The Digital Hospital
A Healthcare Fundraising Explainer
🏆 
1 min 30 sec
Sport Chek
A Motion System for a Refreshed Brand
↑Back to Top