Elections Canada

Social Media Innuendo for Youth Voters

Script, Storyboard, Design, Animation
—
Voting information is just. not. sexy.
But Elections Canada needed help to put the word out to first-time voters, enlisting the help of Apathy Is Boring x On The Chase!
These six short videos cheekily promise tips for #YourFirstTime, grabbing the attention of young people who are probably thinking about… something other than voting. After playing up the innuendo and exhausting all the puns, each video ends with voting tip specifically crafted for the next generation of concerned citizens. 
Videos were viewed over 120 000 times, more Canadians voted than ever in this election, and the Conservatives didn’t win. You’re Welcome, Canada.
CREDITS
Creative Direction: Julian Brown
Clients:  Elections Canada | Apathy Is Boring | apathyisboring.com
Content: Samantha Reusch

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