University of Toronto

A Launch Video for a new Brand Portal

Inviting all of U of T to embrace the new Defy Gravity brand
Services: Storyboarding, Motion Design
Deliverables: 1 min video & 30 sec looping version

30 sec cut-down version, ultra wide ratio, used on Brand Portal homepage

CREDITS
Creative Direction, Motion Design, Additional Copywriting: Julian Brown

Client: University of Toronto Communications
U of T, Director, Integrated Content: Tina Boroviak
U of T, Senior Art Director: Laura Stradiotto
U of T, Senior Writer, Content Marketing: Alice Lawlor
U of T, Management: Melissa Dukovcic

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